Facebook today updated its
Pages feature with the ability for businesses to add menus. According to the Facebook Help Center,
the option will only appear to an administrator if they have selected
“Restaurant/Cafe” as their Page’s category.
Facebook has partnered with Constant Contact to leverage
its SinglePlatformsystem
for handling menus. Businesses that already work with SinglePlatform will see
their menu automatically added to their Page. Since Constant Contact’s platform
is only available in the US or Canada, Facebook is also letting businesses
upload a PDF of their menu (go to Settings => Page Info => Menus)
directly to their Page.
Businesses can already show their address and hours on
Facebook Pages, so this is a natural progression. Other players in the space
like Foursquare and Yelp, however, will not be pleased.
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